ࡱ> vxuc F%bjbj .xW\W\ %N#N#N#N#N#b#b#b#8#<#b#8$$" % % %%%%,8.8.8.8.8.8.8$y;/>R8N#%%%%%R8N#N# % %g8(((%0N# %N# %,8(%,8((5h6 %F0ѧ'x58}8085|>'> 66">N#46(%%%R8R8'%%%8%%%%>%%%%%%%%%> ": UNIVERSITY OF MASSACHUSETTS DARTMOUTH Charlton College of Business Department of Management & Marketing Master Syllabus Annotated Template (Version of 5-1-17. Revisions from 4-11-16 italicized in blue on p 3) Course: MKT 441, Marketing Management Cluster Requirement: 5A, Capstone Study Course Overview: A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive actions. Students are required to complete a marketing plan. The role of strategic marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to communicate, to capture, and to deliver value. Successful firms are those that pursue objectives, employ resources, and invest in the future of an organization to consistently satisfy the needs of customers better than competitors. These ideas apply to both for-profit and not-for-profit organizations. University Studies Course Rationale: This course provides the capstone academic course within the Marketing Major. It integrates material from prior courses in the major and the broader business curriculum. Whenever possible, discussions bring in concepts from the overall University Studies curriculum such as identifying and engaging with communities outside the university, and familiarity with cultural diversity, sustainability, scientific inquiry (both natural and social sciences), art and literature. To encourage this integration, pedagogy emphasizes the case approach, with cases coming from the required textbook. A research project, written report and oral presentation weigh heavily towards the final grade (between 25% and 40%), and address major components of the 5A Capstone requirement. Learning Outcomes: Course-Specific Learning Outcomes: At the completion of this course, students should be able to: Analyze and identify key elements to develop a marketing strategy and to plan a marketing program. Enhance problem-solving abilities in operational areas of marketing by utilizing analytical tools (i.e., frameworks, concepts, models, and techniques). Present examples of how firms organize their marketing efforts across a broad range of business settings (e.g., consumer packaged goods, pharmaceutical, telecommunications, financial services, B2B markets) to develop sales and/or share. Bridge the disciplines of marketing and strategic management Present and defend recommendations, and critically examine others recommendations University Studies Learning Outcomes: This course will give students the opportunity to integrate their learning and produce an original expression of knowledge or understanding. Students will also demonstrate mastery of both written and oral communication. Upon completion of the capstone study, students will be able to: 1. Synthesize the knowledge and skills gained within major courses, independently complete a research-based project or creative work and integrate the results of both in an open-ended project or experience (projects within the major are encouraged). 2. Integrate knowledge and principles from the field of study with those of the broader University Studies curriculum. 3. Demonstrate advanced information literacy skills by selecting, evaluating, integrating and documenting information gathered from multiple sources into discipline-specific writing. 4. Communicate effectively, both orally and in writing, the results of the project or experience. Required Reading and myCourses Access Greg W. Marshall and Mark W. Johnston (2015), Marketing Management 2nd Edition, McGraw-Hill, ISBN 978-0-07-802866-1 MyCourses on the UMass-Dartmouth Website provides access to all course materials. Example Learning Activities and Assignments Marketing Plan: Students develop a marketing plan for a business of their own choosing. The marketing plan is a substantive document outlining marketing activities, the costs of those activities and expected results. The report and presentation combined will count for 25-40% of the course grade. Outcome Map: Univ St Learning OutcomeTeaching and Learning ActivitiesStudent Work Products  1. Synthesize the knowledge and skills gained within major courses, independently complete a research-based project or creative work and integrate the results of both in an open-ended project or experience (projects within the major are encouraged). Case discussions weekly with reflections, and a major research project.  In-class student reflections Term-long research project  2. Integrate knowledge and principles from the field of study with those of the broader University Studies curriculum. Case discussions with reflections; and a significant course project including reflections. The reflective prompts will elicit major U. Studies themes (see Student work products description in adjacent cell.) In-class student reflections, and a reflection on individual learning experience from the class project. Standard prompt related to 5A: Identify and discuss how you used learnings from prior coursework, both within CCB and other classes at UMass Dartmouth including University Studies courses that addressed cultural diversity, sustainability, social sciences, natural sciences, art and literature.  Outcome Map, continued Univ St Learning OutcomeTeaching/Learning Activ.Student Work Products  3. Demonstrate advanced information literacy skills by selecting, evaluating, integrating and documenting information gathered from multiple sources into discipline-specific writing. Term-long research project  Review section and bibliography of term-long research project  4. Communicate effectively, both orally and in writing, the results of the project or experience. Write and present about a research topic Written report and oral presentation  Sample Course Outline for MKT 441: WeekTopic:Readings:1Course Introduction. Marketing Plan Assignment  Marketing in Todays Business MilieuChpt. 12Elements of Marketing Strategy and PlanningChpt. 2Managing Marketing InformationChpt. 33Understanding Customers: Business to Consumer Markets; In-class reflection paper Chpts. 4, 5No Class Meeting Project consultation  4No Class Meeting Monday ScheduleExam 1 Chapters 1 through 55Segmentation, Target Marketing, Positioning and CRMChpt. 6Product Strategy and New Product DevelopmentChpt. 76Build the BrandChpt. 8No Class Meeting Project consultation 7Service as the Core OfferingChpt. 9Price and Deliver the Value OfferingChpt. 108Managing Marketing Channels and the Supply Chain; In-class reflection paper Chpt. 11Exam 2 Chapters 6 through 119Promotional Strategy and New MediaChpt. 12Advertising, Sales Promotion and Public RelationsChpt. 1310Personal Selling and Direct MarketingChpt. 14 Understanding the Global Marketplace: Marketing Without BordersChpt. 1511The Marketing Dashboard: Metrics for Measuring Marketing Performance; In-class reflection paper Chpt. 16Exam 3 Chapters 12 through 1612-14Presentations END     PAGE  PAGE 1 h) * : ; <    #Q Ǯ{rlrcrZrcQcrh\hE4aJh\hOaJh\hi!aJ h-aJh\hhSaJh\hhS5aJh\OJQJ^JaJh\OJQJ^JaJ!h))Jh))JB*OJQJ^Jph1hHhHB*CJOJQJ^JaJnH phtH  hHaJ hhSaJ hH5aJh-h-56B*aJph[ h-5aJ hhS5aJ h;5aJ&Chi' ( ) ; <    gd\>gd))J*dgdH*d &$d4a$gd- &$d4a$gd:6f &$ <da$(d)$da$    !Ep*+IJEF 0^`0gdOgdO>gdO> & Fgdav > & Fgdav>gd))Jgd\   !BE0:(+wxǹyhZZZZZTNJC hOhOhO hOaJ h))JaJh(B*OJQJ^Jph!h))JhdB*OJQJ^Jphh))JB*OJQJ^Jph!h))Jh))JB*OJQJ^JphhOB*OJQJ^Jph$hOhO>*B*OJQJ^JphhB*OJQJ^Jph$h))J5B*OJQJ\]^Jph$hhS5B*OJQJ\]^Jph$h\5B*OJQJ\]^Jphwx },-.<=0dgdN*d *dxgd- 0dgd\ >0^`0gdO 0^`0gdOx{| |}DN+,.<=ƿ}s}okokokgo_[Sh+hCc5hCchCchCc5h;hNhdhE4hE45aJ hE4aJ h-aJ h;aJh/h;5\aJ*h/h/B*aJfHphq hE45aJ h;5aJ h\5aJh))Jh/aJhOhOaJ!hOhOB*OJQJ^JphhOOJQJ^JhOhOOJQJ^J=VwUkd$$IflF $x  n t06    44 lapyt- $IfgdCc \]z ,-6<TUW*+jlm ! 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